1. Introduction
We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in accordance with the General Data Protection Regulation (GDPR), the Personal Data (Privacy) Ordinance (PDPO) of Hong Kong, and other applicable laws.
4. Personal Data We Collect
We may collect and process the following personal data about you:
Identity & contact details (e.g., name, address, email, phone)
Business and professional details (if you contact us in a business capacity)
Usage data (e.g., IP address, browser type, device identifiers, pages visited)
Communication data (e.g., enquiries, support requests)
Any other personal data you provide when you interact with us or use our services.
5. How We Use Your Personal Data
We may use your personal data for the following purposes:
To provide, maintain and improve our website, products and services
To respond to your enquiries, requests or orders
To send you updates, newsletters or promotional materials, if you have opted-in
To comply with legal obligations and protect our rights
To carry out analytics and performance monitoring.
6. Legal Basis for Processing
We rely on one or more of the following legal bases for processing your personal data:
Your consent (where given)
Performance of a contract with you or taking steps at your request before entering into a contract
Compliance with a legal obligation to which we are subject (including under the PDPO of Hong Kong)
Our legitimate interests, provided your rights do not override those interests.
7. Data Sharing and Recipients
We may share your personal data with:
Service providers and business partners who assist us in operating our website, conducting our business, or servicing you
Regulatory or law enforcement authorities, where required by law
Other third parties with your consent.
8. International Transfers
Your personal data may be processed and stored in countries outside the European Economic Area (EEA) and/or Hong Kong. Where we transfer your personal data outside of these regions, we ensure appropriate safeguards are in place to protect your data in accordance with GDPR, PDPO and our internal policies.
9. Retention of Your Personal Data
We will retain your personal data only for as long as necessary for the purposes set out in this Privacy Policy and as required under applicable laws. After that period, we will securely delete or anonymise your personal data.
10. Your Rights Under GDPR & PDPO
You have the following rights with respect to your personal data:
The right to access your data
The right to correct or rectify inaccurate or incomplete data
The right to erasure (‘right to be forgotten’) in certain circumstances
The right to restrict processing in certain circumstances
The right to data portability in certain circumstances
The right to object to processing based on legitimate interests or direct marketing
The right to withdraw consent at any time (where processing is based on consent)
11. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience, analyse website usage and for marketing purposes. For detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy [link to Cookie Policy].
12. Security of Your Personal Data
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration or destruction. However, no method of transmission over the Internet or electronic storage is completely secure.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The revised version will be posted on our website with the “Effective Date” updated accordingly. We encourage you to review this page periodically.
